Best Time To Upload To YouTube: Stop Guessing & Go Viral

So you want to be a YouTuber, hey? Luckily for you, I know a thing or two about YouTube that may help you get more views. Does this sound intriguing to you? 

If you answered yes, then you have come to the right blog, my friends. I know, I know it’s your lucky day. You can thank me later. I take payment in Starbucks. 

If you want to learn about the best time to upload to YouTube, then stick around; we are going into full details here, people! Let’s get right into it today, shall we?

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Is It Possible To Get Famous on YouTube in 2021?

Let me just start off by saying that YouTube is easily one of the biggest platforms of all time. I remember watching YouTube videos when I was like 12, and that was years ago. No, I will not be revealing my age because it makes me feel OLD. 

Moving on… Now, suppose you are just starting out on YouTube. In that case, you should be warned that it’s going to be a lot more challenging growing an audience on the platform than it was years ago for a couple reasons. Here are some: 

  • YouTube as a platform has more users than it did 10 years ago (shocker, I know) 
  • The YouTuber personality business has been going steady for the last 10 years
  • The people who are now famous YouTubers had been posting on the platform for years before they were able to get to where they are today
  • Competition is fierce

That being said, it isn’t impossible to get famous on YouTube. However, it is going to take some work! 

Why Posting at a Specific Time Matters 

Now, for those of you who don’t know, it is one thing to post videos and other types of content on social media, but it is another to post it at the right time.

Why does this matter? Well, if you think about it in terms of who your audience is and where they are located around the world, you are not going to want to post content when it is the middle of the night where the majority of your viewers are from. 

You are going to want to post when your audience is on YouTube watching videos! That way, when you post your video, they will be there to watch it right away. This will ensure that your video gets pushed into the algorithm and has more of a chance of being seen by other users! 

Otherwise, if you post when no one is up to watch it, then your video is more likely to get pushed in the depths of the algorithm, never to be seen again. DUN DUN DUHHHH. Scary. 

How to Check Your YouTube Analytics To Find Best Time to Upload for Your Channel

Okay, now all this information is useful, of course. But how do you check your analytics in the first place? Well lucky for you, I’m going to teach you how! I know I know I am the best. Here’s how you do it!

1. Go to YouTube Studio

First, what you will want to do is go to YouTube Studio and log in with your account information. Next, you are going to go to Analytics and then the Audience. 

2. Look for the Purple Bars 

Once all your analytics have come up onto your screen, you will want to take note of the dark purple bars that will show up. These bars represent when most of your views on YouTube are occurring. 

Each little purple bar represents a time, which is super helpful as well! Therefore, what you will want to do is a post during the times that have the purple bars! 

YouTube Analytics Audience Data

Pro Tip

Once you have these analytics ready to go, you will want to post your content 2 hours before your prime analytic time. That way, you can get more views from other people instead of just your viewers! 

If you are planning on posting multiple videos a week, then take a look at what days generally look better with your viewership, and then post on those days as well! 

Best Time to Upload To YouTube in 2021

Now, in case you don’t want to go through the hassle of checking out your analytics on YouTube, here are the specific times that you should be posting on YouTube that will work for any account! This is also a great way to get views when you are just starting out on YouTube! 

  • Monday through to Wednesday between the hours of 2 and 4 pm Eastern Standard Time 
  • Thursday and Friday: 12 am to 3 pm Eastern Standard Time
  • Saturday and Sunday: 9 to 11 am Eastern Standard Time

Now, why is it always EST? When you think about it, people who live on the east are ahead of people in the west. Therefore their day is going to be finished before the people who live on the west coast.

To make sure that both the east coast people and the west coast people are all awake and on social media, you will need to post on EST, so they are not sleeping by the time you post. 

Time Trends

If we take a look at the individual’s times for each day, we can also see some trends that make sense as to why they would be popular times to post on YouTube over others. 

Let’s first take a look at the Monday through Friday times. All of the times are in the afternoon and are most likely around the time that teens and young adults will be finishing school or just getting home from work. 

What do you do when you get from either work or school? You go home and get a snack and something to drink and then go onto your phone before starting your homework for the night. 

Although people will likely be on social media later on in the night, you can’t guarantee that people will be. Whereas when people are off work and done school is more likely to be on social media. 

On the other hand, Saturdays and Sundays are usually when people sleep in and have a slower start to their day. They wake up and usually stay in bed and go on their phones before having the motivation to get up and do things. 

Therefore, by posting these times in the early afternoon, people are typically on social media, browsing for something to do and watch.

It’s science!

Things to Make Sure of When Posting Your YouTube Videos

Now, posting on YouTube at the right times is only half the battle! Here are some things that you should remember to do with your videos before uploading them! 

1. Have an Eye-Catching Thumbnail

Having an eye-catching thumbnail is a critical element of having people click on your videos! Think of it as a book. They say they don’t judge a book by its cover. However, we are naturally going to be attracted to things that grab our attention. 

Therefore, by posting a vibrant thumbnail that is interesting and related to what your video is about, you are more likely to attract people to click on your video and actually watch it. 

2. Have A Catchy Title

The next thing that you are going to have on your video is a catchy title! Clickbait works, people it really does! But you should include keywords as well! 

Therefore, when people are searching videos with your keywords, they are more likely to come across. Your video! 

3. Post Your Video on Other Social Media Platforms 

Once you have posted your video to YouTube, make sure to let your followers know that you have posted all your other social media accounts! 

This is a great way to generate free traffic to your video in the first couple of hours since it was published, which will help you with the YouTube algorithm which is critical! 

It is also a great way to have your followers retweet and share that you have posted a new YouTube video. This in turn, is going to put you in front of people and audiences that you may not have been able to reach before!

Refer to this PotatoBlogger’s article where she talks about different ways to share YouTube videos to Instagram.

Final Thoughts

As you can see, there is a lot that goes into posting a YouTube video! If you are looking to get views on your videos, it is essential to make sure you are posting your content when your audience members are awake! 

It is also necessary to make sure that you are posting on your other social media accounts that you have posted to get more traffic to your channel from followers! 

Remember, it is crucial to get as many views as possible in the first couple of hours you have posted to get boosted on the video list under your category by the YouTube algorithm!

And there you have it, my friends! Your go-to guide for posting videos on YouTube! Let me know down in the comments below if you have any questions about the points I have made today. You can also leave a comment if you have another tip to give us!

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